Free Online Textbooks

Decision Theory courses give the college student a better understanding of the cognitive, emotional, social, and institutional concepts that help influence proper judgment and choice in decision making skills. The aids and models used in this course will offer the student fresh insight into...

Plant Biology is the study of plants and how they are designed, created, grow, live and survive in different eco systems. The study of plants includes how they impact earth and its atmosphere and how they grow and develop under different circumstances. An Introduction to Plant biology starts with...

Sensation and perception is a concept in psychology that attempts to explain how humans see and perceive their world. In sensation and perception, the former is the raw form in which humans consume their surroundings and the latter is how they digest them. Sensation and perception is a chapter...

Psychology is derived from the Greek words Psyche and logos, meaning soul and study respectively. Diverse authors define Psychology in various ways. Robert Feldman defined Psychology as the scientific lesson of mental processes and human behavior. Psychology is considered a science because it’s...

The study of human language is conducted through Psychology and Linguistics. In combining these two fields, we find that detailed study focusing on the origin and logic behind language is possible. Psycholinguistics is the in-depth psychological study of language. It focuses on the origin and...

Being a new branch of psychology, positive psychology complements traditional psychology. Psychology mainly deals with the study of understanding the collective behavior of individuals as a group or behavior of the individual. The branch of experimental psychology is a scientific study that does...

Industrial Psychology is the study of the attitudes and behavior of people in the workplace. Through an education in Industrial Psychology, one can adequately perform job analyses using psychological testing to gauge each individual worker for correct placement within the company. Industrial...

If Customer Orientation is important to a business then introduction to database marketing courses should be of interest. Databases serve as storehouses for information, so database marketing uses customer information to better serve their customers by collecting customer information, analyzing...

Corporate communications involves the message or communication delivered by a corporation to the public and entails a broad spectrum, such as management, marketing, and organizational communications. It encompasses communications that are internal, to employees and others with interests within the...

Behavior modification courses are required for anyone who is majoring in psychology at a college or university. It is also required by most education programs and who want to enter service orientated careers may also need to take this course. The class covers such topics such as how to deal with...

The world is a family of different cultures and this diverse family promotes different ways of thinking, hearing, and interpreting what the world is saying and doing. The discourse of intercultural communication has become a global area of study and research. Intercultural communication studies...

Our world is becoming smaller and smaller with every advance in technology we see. This means that international marketing is not as hard of a feat as it once was. With the ability we have now to market over the web, move money instantly and teleconference, the international market is at our...

Consumer behavior basically studies how consumers think, feel and respond to products, as well as how they feel about the brands and manufacturers of these products. The business analysts study what these influences thoughts and behaviors have on the market, the motivation, as well as what impact...

Nonverbal communication is communication without words, for example, communicating with what is often called “body language”. Humans communicate ideas by nonverbal means naturally as eye-contact and hand gestures all form a part of conversation. Effective wordless communication, however, is another...

Introduction to Human resources management incorporates the functions of human resources manager; the role of human resources department and its effect on business efficiency; factors influencing labor needs; significance of recruitment policies; and the role of training in labor motivation and...

Communication is a necessary tool for survival. Success is achieved through a variety of means, but is rarely, if ever, achieved without communication. The Interpersonal Communications courses will introduce the student to the history of communication theories and the tools needed to succeed in...

Delving into the complex waters of surviving in or even worse, leading an organization, you will find yourself multi-tasking in ways you never imagined possible. In a course on organizational behavior a student will discover ways of thinking outside the box in order to gain the skills and practical...

Introduction to marketing research is a vital part of understanding the basic concepts behind the research involved in business marketing. Marketing research is the procedure of gathering and analyzing data relating to demand for a good or service in a particular market. It is not only concerned...

As the world of business continues to evolve, so does the world of communication. Proper education will only enhance the way business is conducted on a worldwide scale. Technology is taking business to the next level as well as challenging traditional business models. A degree in business...

Social psychology is one of the numerous disciplines of social science, which deal with the study of human condition in general. It is concerned with how mental and social processes influence action and involves the interaction between sociological and psychological processes. Social psychology...